Tuesday, January 26, 2010

Truth in Advertising

You've probably seen the ads on television in which Domino's Pizza trumpets how it listened to the complaints of dissatisfied customers and improved the quality of its pizzas. If you live in some Dominos-less location, or don't pay much attention to television, you can read the story online here.

The key quote in the online story is this:

"By doing that they are basically saying, 'We've been shoveling you crap for years and now we want you to trust us,'" said Kelly O'Keefe, managing director of the Brand Center at Virginia Commonwealth University.

That's a good line. Keep it in mind when you listen to the steaming piles of rubbish heaped on you by ultra-conservative Republicans, ultra-liberal Democrats, and the "corporations" whose vast floods of unrestricted cash (courtesy of a conservative Supreme Court majority that has set a new standard for political hypocrisy) work to buy their services in this year's congressional elections.

"We've been shoveling you crap for years and now we want you to trust us."

Good luck with that.

Have a good day. More thoughts tomorrow.


P.S. - We're still at DUMBCON 1, but only because there isn't a higher level.



allenwoodhaven said...

One of my favorite marketing sightings: a brand name BBQ sauce that was "original flavor" AND was "new and improved"!

Could we use negative numbers for DUMBCON levels? That would give lots of room for future needs, which would seem necessary....

Mike said...

Think about the fact that their regular customers were buying their pizza because they liked it. Now they are calling their regular customers a bunch of dummys.

Amanda said...

Hey! I'm a recent Dominos convert!

The Mistress of the Dark said...

I've always liked Dominos. Guess I'll eat anything. However what put ours out of business in our area was the flipping PRICE!