Our trip to Germany this past summer recalled for me one of the great economic mysteries of our time: how airlines set the prices for their tickets. If you've ever tried to buy an airline ticket, you know that the price advertised has no relation at all to the price you actually are charged: the final bill includes seventy-five layers of taxes, fees, tax fees, fee taxes, taxes on the tax fees, and fees for paying the fee tax. Then there are the surcharges, the ma'amcharges, charges for carry-ons, charges for luggage, charges for more desirable seats, charges for preferential boarding, etc, etc. And no matter what you pay, there is no one else on board the airplane who is paying the same amount you did.
A few years ago, I read a brilliant satire of airline ticket pricing that asked the question: what if hardware stores sold paint like airlines sell tickets? I lost my copy of the satire, but yesterday my friend Ken e-mailed me a copy, which I offer for you here so you can prepare yourself for your next thrilling flight planning experience ...
Customer: Good morning! I need to buy some paint. How much
does your paint cost?
Clerk: Well, sir, that depends on quite a lot of
things.
Customer: Can you give me an estimate? Is there an
average price?
Clerk: Our lowest-priced paint is $12 a gallon, and we have 60
different prices up to $200 a gallon.
Customer: What's the difference in the paint?
Clerk: Oh, there isn't any difference; it's all the
same paint.
Customer: Well, then, I'd like some of that $12
paint.
Clerk: Yes, sir. When do you intend to use the paint?
Customer: I want to paint tomorrow. It's my day
off.
Clerk: Sir, the paint for tomorrow is the $200
paint.
Customer: When would I have to paint to get the $12
paint?
Clerk: You would have to start very late at night in 21
days, or about 3 weeks. But you have to agree to start painting before
Friday of that week and continue painting until at least Sunday.
Customer: You've got to be kidding!
Clerk: I'll check and see if we have any paint
available.
Customer: You have shelves full of paint! I can see it!
Clerk: Yes, sir, but that doesn't mean that we actually have
paint available. We sell only a certain number of gallons on any given
weekend. Oh, and by the way, the price per gallon just went to $16. We
don't have any more $12 paint.
Customer: What?? The price went up as we were talking?
Clerk: Yes, sir. We change the prices and rules
hundreds of times a day, and since you haven't actually walked out of the
store with your paint yet, we just decided to change. I suggest you
purchase your paint as soon as possible. How many gallons do you
want?
Customer: Well, maybe five gallons. Make that six, so
I'll be sure to have enough.
Clerk: Oh no, sir, you can't do that. If you buy paint
and don't use it, there are penalties and possible confiscation of the
paint you already have. If you change any colors there is a $50.00 change
fee, even if it is the same brand. Also, there are no refunds.
Customer: WHAT?
Clerk: We can sell enough paint to do your kitchen,
bathroom, hall, and north bedroom, but if you stop painting before you do
the bedroom, you will lose your remaining gallons of paint.
Customer: What does it matter whether I use all the
paint? I already paid you for it!
Clerk: We make plans based upon the idea that all our
paint is used, every drop. If you don't, it causes us all sorts of
problems.
Customer: This is crazy! I suppose something terrible
happens if I don't keep painting until after Saturday night!
Clerk: Oh yes! Every gallon you bought automatically
becomes the $200 paint.
Customer: But what are all these, "Paint on sale
from $12 a gallon" signs?
Clerk: Well that's our budget paint. It only comes
in half-gallons. One $6 half-gallon will do half a room. The second
half-gallon to complete the room is $20. None of the cans have
labels, some are empty, and there are no refunds, even on the empty
cans.
Customer: To hell with this! I'll buy what I need
somewhere else!
Clerk: I don't think so, sir. You may be able to buy
paint for your bathroom and bedrooms, and your kitchen and dining room
from someone else, but you won't be able to get the paint for your
connecting hall and stairway from anyone but us. And I should point out,
sir, that if you paint in only one direction, it will be $300 a
gallon.
Customer: I thought your most expensive paint was
$200!
Clerk: That's if you paint around the room to the point
at which you started. A hallway is different.
Customer: And if I buy $200 paint for the hall, but
only paint in one direction, you'll confiscate the remaining paint.
Clerk: Yes, sir. And we'll charge you an extra use fee plus
the difference on your next gallon of paint. But I believe you're getting
it now, sir.
Customer: Forget it. I'll go with the wallpaper.
I hope this helps clear up the mystery for you. Good luck booking that next flight.
Have a good day. Be here tomorrow for the Halloween edition of Cartoon Saturday.
Bilbo